How do I set up an A/B test for my website?
To set up an A/B test, first define your goal. What do you want to improve?
I want to increase the conversion rate on my landing page.
Great! Next, create two versions of your landing page: the control (A) and the variant (B). What changes do you want to test?
I want to test different headlines and call-to-action buttons.
Perfect! Use a tool like Google Optimize or Optimizely to run the test. Make sure to split your traffic evenly between the two versions.
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