How can I effectively A/B test my email content?

How can I effectively A/B test my email content?

To A/B test your email content, start by creating two versions of your email with one variable changed, like the subject line.

What kind of variables should I test in my emails?

You can test subject lines, email layouts, call-to-action buttons, images, and even the sending time.

How do I measure the success of my A/B tests?

Track metrics like open rates, click-through rates, and conversion rates to determine which version performed better.

How long should I run my A/B tests?

Run your A/B tests for at least a week to gather enough data, but adjust based on your audience size and engagement.