What is A/B testing in email marketing?
An example of an AI chatbot conversation about A/B testing in email marketing.
What is A/B testing in email marketing?
A/B testing in email marketing involves sending two variations of an email to see which one performs better.
How do I set up an A/B test for my emails?
To set up an A/B test, choose one element to test, create two versions of your email, and send them to a segment of your audience.
What elements can I test in my emails?
You can test subject lines, email content, call-to-action buttons, images, and send times.
How long should I run an A/B test?
Typically, you should run an A/B test for at least a week to gather enough data for reliable results.
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