What is the difference between A/B testing and multivariate testing?

What is the difference between A/B testing and multivariate testing?

A/B testing compares two versions of a single variable, while multivariate testing evaluates multiple variables simultaneously.

Can you give me an example of each?

Sure! In A/B testing, you might test two different headlines for a webpage. In multivariate testing, you could test different headlines, images, and button colors all at once.

Which one should I use for my website?

It depends on your goals. Use A/B testing for simple changes and multivariate testing for more complex scenarios where you want to understand interactions between variables.

Are there any tools you recommend for these tests?

Yes! Popular tools include Google Optimize for both A/B and multivariate testing, and Optimizely for more advanced features.