What are some effective ad bid strategies for my campaign?
An example of an AI chatbot conversation about ad bid strategies for online advertising.
What are some effective ad bid strategies for my campaign?
There are several effective ad bid strategies you can consider, such as cost-per-click (CPC), cost-per-impression (CPM), and target return on ad spend (ROAS). Which one are you interested in?
Can you explain CPC and how it works?
Sure! Cost-per-click (CPC) is a bidding strategy where you pay each time someone clicks on your ad. It's great for driving traffic to your site.
What about CPM? How does it differ from CPC?
Cost-per-impression (CPM) is different because you pay for every 1,000 impressions your ad receives, regardless of clicks. It's useful for brand awareness.
Which strategy would you recommend for a new product launch?
For a new product launch, I recommend starting with CPC to drive traffic and gather data on what works best for your audience.
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