What are the latest statistics on ad blocker usage?
An example of an AI chatbot conversation about ad blocker usage statistics.
What are the latest statistics on ad blocker usage?
As of 2023, around 27% of internet users globally use ad blockers. This number has been steadily increasing over the years.
Which demographics are most likely to use ad blockers?
Younger users, particularly those aged 18-24, are the most likely to use ad blockers, with usage rates around 40% in this group.
How do ad blockers affect website revenue?
Ad blockers can significantly impact revenue, with estimates suggesting that publishers lose billions annually due to blocked ads.
Are there any trends in ad blocker usage?
Yes, trends indicate that usage is rising, especially on mobile devices, as users seek faster and less intrusive browsing experiences.
What can websites do to counteract ad blocker usage?
Websites can implement strategies like offering ad-free experiences for subscribers or using less intrusive ad formats to retain users.
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