What are some effective ad budgeting strategies for small businesses?

What are some effective ad budgeting strategies for small businesses?

Small businesses can consider strategies like setting a percentage of revenue for ads, using cost-per-click models, and focusing on high-ROI channels.

How do I determine the right percentage of revenue to allocate?

A common approach is to allocate 5-10% of your revenue for advertising, but it can vary based on your industry and goals.

What channels should I focus on for the best ROI?

Focus on channels like social media advertising, Google Ads, and email marketing, as they often yield high returns for small businesses.

Can you suggest a budget plan for a local business?

Sure! Start with a monthly budget of $500, allocate 40% to social media, 30% to Google Ads, and 30% to local events or sponsorships.