What are the best ad formats for connected TV?
An example of an AI chatbot conversation about ad formats for connected TV.
What are the best ad formats for connected TV?
The best ad formats for connected TV include video ads, interactive ads, and overlay ads. Video ads are the most common, while interactive ads engage viewers more.
Can you explain how interactive ads work?
Interactive ads allow viewers to engage with the content, such as choosing options or participating in polls, enhancing user experience.
What are the benefits of using overlay ads?
Overlay ads are less intrusive and allow viewers to continue watching while engaging with the ad, leading to higher retention rates.
Are there any specific metrics to measure the success of these ads?
Yes, key metrics include view-through rates, engagement rates, and conversion rates, which help assess the effectiveness of the ads.
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