What are the key benchmarks for ad metrics in 2023?
An example of an AI chatbot conversation about ad metrics benchmarks for effective advertising.
What are the key benchmarks for ad metrics in 2023?
In 2023, key benchmarks include a CTR of 2-5%, a conversion rate of 2-10%, and a CPC of $1-$3.
How do these benchmarks compare to previous years?
Compared to 2022, CTR has improved slightly, while CPC has increased due to higher competition.
What factors influence these benchmarks?
Factors include industry trends, audience targeting, ad quality, and seasonal demand.
Can you suggest ways to improve my ad metrics?
Sure! Focus on A/B testing, optimizing your targeting, and enhancing your ad creatives.
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