What are the latest benchmarks for ad performance?
An example of an AI chatbot conversation about ad performance benchmarks.
What are the latest benchmarks for ad performance?
The latest benchmarks for ad performance vary by industry, but generally, a click-through rate (CTR) of 2-5% is considered good.
How do these benchmarks differ across platforms?
Benchmarks can differ significantly; for example, social media ads often have higher CTRs than search ads, sometimes reaching 5-10%.
What factors can influence ad performance?
Factors include targeting accuracy, ad quality, audience engagement, and the relevance of the ad content to the audience.
Can you provide examples of industries with high ad performance?
Sure! E-commerce and technology sectors often see higher ad performance due to their targeted marketing strategies and engaging content.
Where can I find more detailed reports on ad performance?
You can find detailed reports on ad performance from sources like eMarketer, HubSpot, and industry-specific research firms.
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