What are the key metrics to evaluate ad performance?
The key metrics include Click-Through Rate (CTR), Conversion Rate, Return on Ad Spend (ROAS), and Cost Per Acquisition (CPA).
How do I calculate the Click-Through Rate?
CTR is calculated by dividing the number of clicks by the number of impressions, then multiplying by 100 to get a percentage.
What is a good Conversion Rate for online ads?
A good Conversion Rate typically ranges from 2% to 5%, but it can vary by industry and campaign type.
Can you explain Return on Ad Spend?
Return on Ad Spend (ROAS) measures the revenue generated for every dollar spent on advertising. It's calculated by dividing total revenue by total ad spend.
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