What are some examples of ad segmentation?
Ad segmentation involves dividing your audience into distinct groups. Examples include demographic, geographic, psychographic, and behavioral segmentation.
Can you explain demographic segmentation?
Demographic segmentation categorizes audiences based on characteristics like age, gender, income, and education level.
What about psychographic segmentation?
Psychographic segmentation focuses on the lifestyle, values, interests, and personality traits of your audience.
How can I use these segments in my advertising?
You can tailor your ads to resonate with each segment's specific needs and preferences, improving engagement and conversion rates.
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