What are the key metrics to track in ad testing?
An example of an AI chatbot conversation about ad testing metrics to track for effective campaigns.
What are the key metrics to track in ad testing?
The key metrics to track in ad testing include click-through rate (CTR), conversion rate, return on ad spend (ROAS), and engagement rate.
How do I calculate the conversion rate?
To calculate the conversion rate, divide the number of conversions by the total number of visitors, then multiply by 100 to get a percentage.
What is a good CTR for online ads?
A good CTR can vary by industry, but generally, a CTR of 2% or higher is considered effective for online ads.
Can you explain what ROAS means?
ROAS stands for Return on Ad Spend. It's calculated by dividing the revenue generated from ads by the amount spent on those ads.
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