What are the best ad tools for eCommerce?
There are several great ad tools for eCommerce, including Google Ads, Facebook Ads, and Shopify's built-in marketing tools. Each has its strengths depending on your target audience and budget.
Can you compare Google Ads and Facebook Ads for me?
Sure! Google Ads is great for capturing intent-based searches, while Facebook Ads excels in targeting specific demographics and interests. It really depends on your marketing strategy.
What about budget considerations for these tools?
Google Ads typically requires a higher budget for competitive keywords, while Facebook Ads can be more flexible with spending, allowing for smaller budgets to start.
Are there any free tools I can use?
Yes, tools like Canva for ad design and Google Analytics for tracking performance are free and can be very helpful for eCommerce.
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