How can I integrate ad tracking tools into my website?
Integrating ad tracking tools involves adding specific code snippets to your website. Which tools are you considering?
I'm looking at Google Analytics and Facebook Pixel.
Great choices! For Google Analytics, you'll need to create an account, get your tracking ID, and add the code to your site. For Facebook Pixel, you can create a pixel in your Facebook Ads Manager and follow similar steps.
Do I need to add any specific events for tracking?
Yes, for both tools, you can set up specific events like page views, clicks, or conversions to track user interactions more effectively.
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