How can I adapt my brand narrative for a new audience?
An example of an AI chatbot conversation about adapting a brand narrative for different audiences.
How can I adapt my brand narrative for a new audience?
To adapt your brand narrative, start by understanding the values and preferences of your new audience. What do they care about?
I want to target a younger demographic. What should I focus on?
Focus on authenticity, social responsibility, and digital engagement. Young audiences appreciate brands that align with their values.
Can you give me an example of a brand that successfully did this?
Sure! Brands like Nike and Glossier have successfully adapted their narratives to resonate with younger audiences by emphasizing inclusivity and social issues.
What are some common mistakes to avoid when adapting a brand narrative?
Common mistakes include not researching the new audience, being inauthentic, and failing to communicate consistently across channels.
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