How can brands adapt their narratives to changing markets?

How can brands adapt their narratives to changing markets?

Brands can adapt their narratives by understanding market trends, customer feedback, and cultural shifts.

Can you give me an example of a brand that successfully adapted its narrative?

Sure! Nike shifted its narrative to focus on social justice, resonating with younger consumers during recent movements.

What strategies can brands use to gather customer feedback?

Brands can use surveys, social media listening, and focus groups to gather valuable customer insights.

How often should brands revisit their narratives?

Brands should revisit their narratives at least annually or whenever significant market changes occur.

What role does storytelling play in brand adaptation?

Storytelling helps brands connect emotionally with consumers, making their narratives more relatable and impactful.