What are some advanced conversion tracking techniques?
An example of an AI chatbot conversation about advanced conversion tracking techniques.
What are some advanced conversion tracking techniques I can use for my online store?
Advanced conversion tracking techniques include using UTM parameters, event tracking, and multi-channel attribution.
Can you explain how UTM parameters work?
UTM parameters are tags added to URLs that help track the performance of campaigns in Google Analytics.
What is event tracking and how can I implement it?
Event tracking allows you to monitor specific interactions on your site, like button clicks or video views, using JavaScript.
How does multi-channel attribution improve my marketing strategy?
Multi-channel attribution gives credit to all touchpoints in a customer's journey, helping you understand which channels are most effective.
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