What are some advanced marketing metrics I should track?
An example of an AI chatbot conversation about advanced marketing metrics for effective analysis.
What are some advanced marketing metrics I should track?
You should consider tracking Customer Lifetime Value (CLV), Return on Marketing Investment (ROMI), and Net Promoter Score (NPS).
How do I calculate Customer Lifetime Value?
CLV can be calculated by multiplying the average purchase value, purchase frequency, and customer lifespan.
What is Return on Marketing Investment?
ROMI measures the revenue generated for every dollar spent on marketing, helping assess campaign effectiveness.
Can you explain Net Promoter Score?
NPS gauges customer loyalty by asking how likely they are to recommend your business on a scale of 0-10.
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