What are some advanced web analytics techniques I can use to improve my website's performance?
An example of an AI chatbot conversation about advanced web analytics techniques for website optimization.
What are some advanced web analytics techniques I can use to improve my website's performance?
You can use techniques like cohort analysis, funnel analysis, and A/B testing to gain deeper insights into user behavior.
Can you explain cohort analysis in more detail?
Cohort analysis involves grouping users based on shared characteristics or behaviors over a specific time period to analyze their actions.
How does funnel analysis help in understanding user journeys?
Funnel analysis tracks the steps users take towards a conversion, helping identify where they drop off and optimizing those stages.
What tools can I use for A/B testing?
Popular tools for A/B testing include Google Optimize, Optimizely, and VWO, which allow you to create and analyze experiments.
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