What are the advantages of ethnography in research?
An example of an AI chatbot conversation about the benefits of ethnographic research methods.
What are the advantages of ethnography in research?
Ethnography provides deep insights into cultural contexts, allowing researchers to understand behaviors and motivations.
Can you give me some specific examples of how ethnography has been beneficial?
Sure! Ethnography has been used in marketing to understand consumer behavior and in healthcare to improve patient care.
How does ethnography differ from other research methods?
Unlike surveys or experiments, ethnography involves immersive observation and participation, capturing real-life contexts.
What challenges do researchers face when using ethnography?
Challenges include time consumption, potential researcher bias, and the difficulty of generalizing findings to larger populations.
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