What are some famous advertising failures?
Some famous advertising failures include the New Coke launch in 1985, which was met with public backlash, and the Pepsi ad featuring Kendall Jenner that was criticized for trivializing social justice movements.
Why did New Coke fail so badly?
New Coke failed because it went against consumer expectations and nostalgia for the original formula. The backlash was so strong that Coca-Cola had to revert to the original recipe.
Can you give me more examples of failed ads?
Sure! Another example is the 'Got Milk?' campaign that backfired when it was revealed that the ads were not effective in increasing milk sales.
What can companies learn from these failures?
Companies can learn the importance of understanding their audience, testing products before launch, and being aware of cultural sensitivities.
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