What are the key metrics to track in advertising?
An example of an AI chatbot conversation about advertising metrics and their importance.
What are the key metrics to track in advertising?
The key metrics to track in advertising include CTR, CPC, ROI, conversion rate, and impressions.
Can you explain what CTR and CPC mean?
Sure! CTR stands for Click-Through Rate, which measures the percentage of people who click on your ad. CPC stands for Cost Per Click, which is the amount you pay for each click on your ad.
How can I improve my CTR?
To improve your CTR, focus on creating compelling ad copy, using eye-catching visuals, and targeting the right audience.
What is a good conversion rate for online ads?
A good conversion rate can vary by industry, but generally, a rate between 2% to 5% is considered average.
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