How can AI help in customer segmentation?

How can AI help in customer segmentation?

AI can analyze large datasets to identify distinct customer groups based on behavior, preferences, and demographics.

What techniques does AI use for segmentation?

Common techniques include clustering algorithms, decision trees, and neural networks to categorize customers effectively.

Can AI improve the accuracy of segmentation?

Yes, AI can enhance accuracy by continuously learning from new data and adapting segmentation strategies accordingly.

What are the benefits of using AI for this?

Benefits include better targeting, personalized marketing, increased customer satisfaction, and improved ROI.