How can AI improve search functionality in e-commerce?
An example of an AI chatbot conversation about AI's role in enhancing e-commerce search capabilities.
How can AI improve search functionality in e-commerce?
AI can enhance search functionality by providing personalized results, understanding natural language queries, and predicting user intent.
Can you give me an example of personalized search results?
Sure! If a user frequently searches for running shoes, AI can prioritize showing them running shoes in their search results.
What about handling complex queries?
AI can break down complex queries into simpler components, allowing it to understand and return relevant results even for detailed searches.
Are there any downsides to using AI in search?
Yes, potential downsides include privacy concerns, reliance on data quality, and the risk of bias in search results.
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