What are the best analytics tools to use in 2023?
In 2023, some of the top analytics tools include Google Analytics 4, Tableau, and Microsoft Power BI. Each has unique features.
Can you compare Google Analytics 4 and Tableau?
Sure! Google Analytics 4 is great for web and app analytics, focusing on user behavior, while Tableau excels in data visualization and business intelligence.
What about pricing for these tools?
Google Analytics 4 is free for basic use, while Tableau offers a subscription model starting at $70 per user per month.
Which tool is better for small businesses?
For small businesses, Google Analytics 4 is often more accessible due to its free tier, but Tableau can be beneficial for data-driven decisions.
Are there any other tools I should consider?
Yes, consider tools like Mixpanel for product analytics, or Looker for advanced data exploration.
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