How can I analyze the performance of my ads?
An example of an AI chatbot conversation about analyzing ad performance metrics.
How can I analyze the performance of my ads?
You can analyze ad performance by looking at metrics like CTR, conversion rates, and ROI. What specific metrics are you interested in?
I'm particularly interested in CTR and conversion rates.
Great! CTR (Click-Through Rate) shows how many people clicked your ad compared to how many saw it. Conversion rate measures how many of those clicks resulted in a desired action. Do you have access to your ad platform's analytics?
Yes, I have access to Google Ads. How do I find these metrics there?
In Google Ads, go to the 'Campaigns' tab, and you can customize your columns to include CTR and conversion rates. Would you like help with interpreting those numbers?
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