How can I analyze my competitor's user experience?
You can start by reviewing their website and app for usability, design, and navigation. Tools like heatmaps can help.
What specific tools do you recommend for this analysis?
Some popular tools include Hotjar for heatmaps, Google Analytics for traffic insights, and UserTesting for user feedback.
How do I interpret the data I gather from these tools?
Look for patterns in user behavior, such as where they click most often and where they drop off. This can highlight strengths and weaknesses.
Can I use surveys to gather more insights?
Absolutely! Surveys can provide direct feedback from users about their experiences and preferences.
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