How can I analyze the effectiveness of my discounts?
You can analyze discount effectiveness by tracking sales data before and after the discount, customer feedback, and overall profit margins.
What specific metrics should I look at?
Key metrics include sales volume, average transaction value, customer acquisition cost, and repeat purchase rate.
How do I calculate the return on investment for a discount?
To calculate ROI, subtract the cost of the discount from the revenue generated during the discount period, then divide by the cost of the discount.
Are there any tools that can help with this analysis?
Yes, tools like Google Analytics, Excel, and specialized retail analytics software can help you track and analyze discount performance.
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