How can I analyze UTM data in Google Analytics?
To analyze UTM data in Google Analytics, start by navigating to the Acquisition section, then select Campaigns.
What specific metrics should I look for in the UTM reports?
Focus on metrics like sessions, bounce rate, and conversion rate to evaluate campaign performance.
Can I create custom reports for UTM data?
Yes, you can create custom reports by using the Customization tab and selecting the dimensions and metrics you need.
How do I set up UTM parameters for my campaigns?
You can set up UTM parameters by adding them to your URLs. Use the UTM builder tool for convenience.
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