How should I allocate my app marketing budget?
An example of an AI chatbot conversation about budgeting for app marketing.
How should I allocate my app marketing budget?
To effectively allocate your app marketing budget, consider dividing it into categories like user acquisition, retention, and brand awareness.
What percentage should I spend on user acquisition?
A common approach is to allocate 40-60% of your budget to user acquisition, especially in the early stages.
What about social media marketing?
Social media marketing can take up 20-30% of your budget, focusing on platforms where your target audience is most active.
Should I invest in influencer marketing?
Yes, influencer marketing can be effective. Consider allocating 10-15% of your budget to collaborate with relevant influencers.
How often should I review my marketing budget?
It's advisable to review your marketing budget quarterly to adjust based on performance and market trends.
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