What are the applications of ethnography in research?
Ethnography is widely used in fields like anthropology, sociology, and market research to understand cultures and behaviors.
Can you give me some specific examples?
Sure! In anthropology, ethnography helps study indigenous cultures. In marketing, it reveals consumer behavior.
How does ethnography differ from other research methods?
Unlike surveys or experiments, ethnography involves immersive observation and participation to gather in-depth insights.
What are the challenges faced in ethnographic research?
Challenges include researcher bias, ethical concerns, and the time-consuming nature of immersive fieldwork.
Is ethnography still relevant today?
Absolutely! Ethnography remains relevant, especially in understanding complex social dynamics in our rapidly changing world.
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