What are some interesting case studies in AR design?
There are several fascinating case studies in AR design. For instance, IKEA's AR app allows users to visualize furniture in their own homes before purchasing.
Can you tell me more about how IKEA's app works?
Sure! The IKEA app uses AR technology to overlay 3D models of furniture onto the user's real-world environment through their smartphone camera.
What other companies are using AR in their design processes?
Companies like Snapchat and Pokémon GO have also utilized AR for engaging user experiences, enhancing both entertainment and marketing.
Are there any challenges faced in AR design?
Yes, challenges include ensuring accurate tracking, creating realistic graphics, and providing a seamless user experience across different devices.
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