What are the key archetypes in digital marketing?
In digital marketing, key archetypes include the Hero, the Mentor, and the Explorer. Each serves a unique purpose.
Can you explain the Hero archetype in more detail?
The Hero archetype represents brands that empower customers to overcome challenges, often showcasing success stories.
What about the Mentor archetype?
The Mentor archetype focuses on guidance and support, positioning the brand as a trusted advisor to its audience.
How can I apply these archetypes to my marketing strategy?
You can apply these archetypes by aligning your messaging and content with the characteristics of the archetype that resonates with your audience.
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