Are there any disadvantages to sustainable brands?

What are the disadvantages of sustainable brands?

While sustainable brands have many benefits, some disadvantages include higher costs, limited availability, and potential greenwashing.

Can you explain why higher costs are a disadvantage?

Higher costs can deter consumers who are price-sensitive, making sustainable options less accessible to a broader audience.

What about the issue of greenwashing?

Greenwashing occurs when brands falsely claim to be sustainable, misleading consumers and undermining trust in genuine sustainable practices.

Are there any specific examples of brands that have faced criticism for greenwashing?

Yes, brands like H&M and Volkswagen have faced backlash for misleading sustainability claims, which damaged their reputations.