What are some examples of automated bidding strategies?
An example of an AI chatbot conversation about automated bidding strategies in digital marketing.
What are some examples of automated bidding strategies?
Automated bidding strategies are techniques used in digital advertising to optimize bids based on various factors. Examples include Target CPA, Target ROAS, and Maximize Conversions.
Can you explain how Target CPA works?
Sure! Target CPA (Cost Per Acquisition) sets bids to help get as many conversions as possible at or below a specified cost per acquisition.
What about Maximize Conversions?
Maximize Conversions automatically sets bids to help you get the most conversions within your budget, without a specific target cost.
Are there any risks with using automated bidding?
Yes, risks include potential overspending if the algorithm misinterprets data, and it may not always align with your specific business goals.
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