What is behavioral targeting and how does it work?
An example of an AI chatbot conversation about behavioral targeting in marketing.
What is behavioral targeting and how does it work?
Behavioral targeting is a marketing strategy that uses data on users' online behavior to tailor ads to their interests.
Can you give me an example of how it works in practice?
Sure! For instance, if you frequently visit travel websites, you might see ads for flights and hotels when browsing other sites.
What are the benefits of using behavioral targeting?
The main benefits include increased ad relevance, higher conversion rates, and improved customer engagement.
Are there any privacy concerns with behavioral targeting?
Yes, there are concerns about user privacy and data security, which is why regulations like GDPR are important.
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