What are the benefits of using CPM in Google Ads?
An example of an AI chatbot conversation about the benefits of CPM in Google Ads.
What are the benefits of using CPM in Google Ads?
CPM, or Cost Per Mille, allows advertisers to pay for every 1,000 impressions. This can be beneficial for brand awareness.
How does CPM compare to CPC?
While CPM focuses on impressions, CPC (Cost Per Click) charges advertisers for each click. CPM is better for visibility.
Can you give examples of when to use CPM?
CPM is ideal for campaigns aimed at increasing brand awareness or reaching a large audience without focusing on immediate clicks.
What are the potential downsides of using CPM?
One downside is that you may pay for impressions that don't lead to clicks or conversions, which can affect ROI.
Is CPM suitable for all types of campaigns?
Not necessarily. CPM is best for awareness campaigns, while performance-driven campaigns may benefit more from CPC.
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