What are the benefits of international licensing?
International licensing allows companies to expand their market reach, reduce risks, and increase revenue.
Can you explain how it reduces risks?
By licensing internationally, companies can share the financial burden and operational risks with local partners.
What about the revenue aspect?
It opens up new revenue streams by tapping into foreign markets without the need for heavy investment.
Are there any downsides to international licensing?
Yes, potential downsides include loss of control over brand and quality, and the complexity of managing international agreements.
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