What are the benefits of promotional bundling?
Promotional bundling can increase sales, enhance customer satisfaction, and improve brand loyalty.
How does it increase sales?
By offering products together at a discounted rate, customers perceive greater value, encouraging them to buy more.
Can it help with inventory management?
Yes, bundling can help move slow-selling items by pairing them with popular products, reducing excess inventory.
What types of products work best for bundling?
Complementary products, like a camera with a lens or a phone with a case, often work best for bundling.
Are there any downsides to promotional bundling?
Potential downsides include reduced profit margins and the risk of devaluing individual products if overused.
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