What are the benefits of retargeting in digital marketing?
Retargeting helps re-engage visitors who didn't convert, increasing brand awareness and boosting conversion rates.
How does retargeting work exactly?
It uses cookies to track users who visit your site and shows them targeted ads on other platforms.
Is retargeting cost-effective?
Yes, it often has a higher ROI compared to traditional advertising because it targets users already interested in your products.
What platforms can I use for retargeting?
You can use platforms like Google Ads, Facebook Ads, and LinkedIn for effective retargeting campaigns.
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