What are some of the best AR marketing campaigns you've seen?
Some of the best AR marketing campaigns include IKEA's Place app, which lets users visualize furniture in their homes, and Pepsi's Unbelievable Bus Stop, which created an immersive experience for passersby.
How did these campaigns impact customer engagement?
These campaigns significantly boosted customer engagement by providing interactive experiences that encouraged users to share on social media, leading to increased brand visibility.
Can you give me more examples of brands using AR?
Sure! Brands like Nike with their AR shoe try-on feature and L'Oreal with their virtual makeup try-on have also successfully utilized AR in their marketing.
What technology do these campaigns typically use?
Most AR campaigns use technologies like ARKit and ARCore for mobile devices, along with computer vision and 3D modeling to create realistic experiences.
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