What are the best books on copywriting?
Some of the best books on copywriting include 'The Copywriter's Handbook' by Robert Bly, 'Made to Stick' by Chip Heath and Dan Heath, and 'Everybody Writes' by Ann Handley.
Can you tell me more about 'The Copywriter's Handbook'?
'The Copywriter's Handbook' is a classic guide that covers essential copywriting techniques and strategies for effective writing.
Are there any books specifically for digital copywriting?
Yes, 'The Adweek Copywriting Handbook' by Joseph Sugarman and 'Content Strategy for the Web' by Kristina Halvorson are great for digital copywriting.
What about books on persuasive writing?
For persuasive writing, consider 'Influence: The Psychology of Persuasion' by Robert Cialdini and 'Made to Stick' by the Heath brothers.
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