What are the best practices for using color in design?

What are the best practices for using color in design?

When using color in design, consider contrast, color harmony, and the emotional impact of colors.

Can you explain what color harmony means?

Color harmony refers to the pleasing arrangement of colors that creates a sense of balance and visual interest.

What colors are considered to be calming?

Calming colors typically include soft blues, greens, and pastels, which can evoke a sense of tranquility.

How do I choose a color palette for my brand?

Start by defining your brand's personality, then select colors that reflect those traits and resonate with your target audience.