What are the best practices for maintaining a good email sender reputation?

What are the best practices for maintaining a good email sender reputation?

To maintain a good email sender reputation, focus on sending relevant content, avoid spammy practices, and ensure proper authentication.

How can I improve my email open rates?

Improving open rates can be achieved by crafting compelling subject lines, segmenting your audience, and optimizing send times.

What role does email authentication play in sender reputation?

Email authentication helps verify your identity as a sender, reducing the chances of your emails being marked as spam.

Are there specific metrics I should monitor for my email campaigns?

Yes, key metrics include open rates, click-through rates, bounce rates, and unsubscribe rates to gauge your campaign's effectiveness.