What are the best practices for offering free trials?

What are the best practices for offering free trials?

Offering free trials can be a great way to attract customers. Key practices include setting a clear duration, ensuring easy sign-up, and providing excellent onboarding.

How long should a free trial last?

Typically, free trials last between 7 to 30 days. The duration can depend on the complexity of your product and the time needed for users to see its value.

Should I require credit card information for the trial?

Requiring credit card information can increase conversion rates, but it may also deter some users. Consider your target audience and test both options.

What features should I include during the trial?

Include key features that showcase the value of your product. Ensure users can experience the core functionalities that solve their problems.

How can I follow up with users after the trial?

Follow up with personalized emails, offering assistance and highlighting the benefits of subscribing. Consider providing a special discount to encourage conversion.