What are the best practices for creating segments in Google Analytics?
To create effective segments in Google Analytics, start by defining clear goals. Focus on user behavior, demographics, and traffic sources.
Can you give me an example of a useful segment?
Sure! A common segment is 'New vs. Returning Users.' This helps you understand how different user types interact with your site.
How can I analyze the performance of these segments?
You can compare metrics like conversion rates, bounce rates, and average session duration for each segment in the reporting interface.
Are there any common mistakes to avoid when creating segments?
Yes, avoid overly broad segments and ensure your segments are actionable. Also, regularly review and update them based on changing goals.
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