What are the best practices for market segmentation?
The best practices for market segmentation include defining clear objectives, using data analytics, and identifying distinct customer groups.
Can you explain how to use data analytics in segmentation?
Certainly! Data analytics helps identify patterns and trends in customer behavior, allowing you to create more targeted segments.
What are some common mistakes to avoid in market segmentation?
Common mistakes include over-segmentation, ignoring customer feedback, and failing to update segments based on market changes.
How often should I revisit my market segments?
It's advisable to revisit your market segments at least annually or whenever there are significant changes in the market or customer behavior.
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