What are the best practices for real-time bidding (RTB)?
An example of an AI chatbot conversation about best practices for real-time bidding (RTB).
What are the best practices for real-time bidding (RTB)?
The best practices for RTB include targeting the right audience, optimizing bids, and analyzing performance data.
How can I improve my targeting in RTB?
You can improve targeting by using data segmentation, leveraging lookalike audiences, and utilizing behavioral targeting.
What metrics should I focus on for RTB success?
Key metrics include click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA).
Are there any tools you recommend for managing RTB campaigns?
Yes, tools like Google Ads, The Trade Desk, and AdRoll are popular for managing RTB campaigns effectively.
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