What are the best survey methods for audience research?
The best survey methods include online surveys, telephone interviews, focus groups, and face-to-face interviews. Each has its strengths.
Can you explain why online surveys are popular?
Online surveys are popular due to their cost-effectiveness, ease of distribution, and ability to reach a large audience quickly.
What tools can I use to create online surveys?
You can use tools like SurveyMonkey, Google Forms, Typeform, and Qualtrics to create and distribute online surveys.
How do I ensure a good response rate?
To ensure a good response rate, keep surveys short, offer incentives, and send reminders to participants.
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